{"id":314,"date":"2025-04-02T16:00:00","date_gmt":"2025-04-02T16:00:00","guid":{"rendered":"http:\/\/www.movievoters.com\/?p=314"},"modified":"2025-04-16T15:22:08","modified_gmt":"2025-04-16T15:22:08","slug":"from-irl-to-url-uniqodes-rebrand-by-koto-weaves-the-physical-and-digital","status":"publish","type":"post","link":"http:\/\/www.movievoters.com\/index.php\/2025\/04\/02\/from-irl-to-url-uniqodes-rebrand-by-koto-weaves-the-physical-and-digital\/","title":{"rendered":"From IRL to URL: Uniqode\u2019s Rebrand by Koto Weaves the Physical and Digital"},"content":{"rendered":"

The humble QR code has long existed in the liminal space between digital and physical, a functional but often aesthetically overlooked utility. But with Uniqode\u2019s<\/a> fresh brand identity \u2014 crafted by the branding and digital studio Koto<\/a> \u2014 QR codes step into a new era of depth, style, and strategic clarity. Reframing QR technology as an essential, intuitive, and scalable tool for the modern world.<\/p>\n

Formerly known as Beaconstac, Uniqode\u2019s rebrand signals a strategic evolution. With a mission to \u201cMap Every Move,\u201d the brand repositions itself as the enterprise-ready leader in QR technology, bridging the gap between physical interactions and digital engagement. In a post-pandemic landscape where contactless solutions have become integral to consumer behavior, Uniqode asserts itself as more than just a facilitator of digital connections but rather a navigator of them.<\/p>\n

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Before: Beaconstac<\/em><\/p>\n

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After: Uniqode<\/em><\/p>\n

Today, QR codes are no longer passive gateways but active participants in customer experiences. Uniqode\u2019s rebrand challenges businesses to rethink the role of QR technology, not as an isolated tool but as an embedded element in a broader, dynamic infrastructure of consumer engagement. At the core of its new identity is a striking metaphor: stitching. Much like a needle threads fabric, Uniqode threads the physical and digital seamlessly, reinforcing its role as the connective tissue of modern interactions. This concept materializes in multiple design elements, creating a cohesive and flexible system that extends across brand and product.<\/p>\n

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The idea of \u2018stitching\u2019 became a powerful metaphor for connection.<\/p>\n

Arthur Foliard, executive creative director, Koto<\/cite><\/p><\/blockquote>\n

\u201cWe set out to build a brand identity that truly embodies Uniqode\u2019s vision \u2013 a seamless fusion of the physical and digital worlds. The idea of \u2018stitching\u2019 became a powerful metaphor for connection, reflecting not only how Uniqode bridges these two realms but also how it helps businesses craft more meaningful and secure interactions with their customers,\u201d said Koto\u2019s executive creative director, Arthur Foliard. \u201cThis rebrand is a celebration of innovation, clarity, and a bold purpose: to map every move in a way that feels human, dynamic, and deeply impactful.\u201d<\/p>\n

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The logo itself exemplifies this idea. The \u2018Q\u2019 in Uniqode carries a distinctive stitched tail, subtly referencing both the precision of digital coding and the organic nature of physical stitching. This interplay continues in the brand\u2019s broader visual language, where individual stitches, grouped patterns, and layered textures add depth to photography, graphic design, and UI elements.<\/p>\n

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Uniqode\u2019s typographic choices balance the story with impact and clarity. The combination of Uniqode SANS for bold headlines, HEX Franklin for functional subheads, and Inter for body copy ensures a structured yet approachable hierarchy. This trio brings editorial sharpness to communications while maintaining readability, which is a crucial factor for an enterprise-driven brand. Color plays an equally pivotal role. The primary Uniqode blue dominates, contrasted with a grounding dark shade and an accent palette of grey, lavender, and off-white. This spectrum allows for vibrancy without visual fatigue, striking a balance between technological precision and human warmth.<\/p>\n

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Beyond static visuals, motion design breathes life into the identity. Stitching elements animate fluidly across digital touchpoints, reinforcing the brand\u2019s philosophy of seamless transitions. Koto\u2019s use of a custom AfterEffects plugin ensures that even illustrations carry the brand\u2019s unique stitched signature, allowing Uniqode\u2019s aesthetic to extend across digital and interactive platforms with consistency.<\/p>\n

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Perhaps the most compelling aspect of Uniqode\u2019s rebrand is its ability to merge functionality with narrative. While the visual system is undeniably engaging, it never loses sight of usability. The new identity works in service of the brand\u2019s core promise: delivering secure, dynamic, and scalable QR-based solutions for businesses. By grounding its design in a metaphor as tactile as stitching, Uniqode ensures that its brand feels as tangible as the technology it enables. It\u2019s a rare case where aesthetic choices do more than just differentiate \u2014 they educate, clarify, and elevate the perception of an entire category.<\/p>\n

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With this rebrand, Uniqode is no longer just in the business of QR codes; it\u2019s in the business of connection. And in an increasingly hybrid world, that\u2019s a message worth scanning.<\/p>\n

The post From IRL to URL: Uniqode\u2019s Rebrand by Koto Weaves the Physical and Digital<\/a> appeared first on PRINT Magazine<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The humble QR code has long existed in the liminal space between digital and physical, a functional but often aesthetically […]<\/p>\n","protected":false},"author":1,"featured_media":316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-color-design"],"_links":{"self":[{"href":"http:\/\/www.movievoters.com\/index.php\/wp-json\/wp\/v2\/posts\/314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.movievoters.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.movievoters.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.movievoters.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.movievoters.com\/index.php\/wp-json\/wp\/v2\/comments?post=314"}],"version-history":[{"count":3,"href":"http:\/\/www.movievoters.com\/index.php\/wp-json\/wp\/v2\/posts\/314\/revisions"}],"predecessor-version":[{"id":330,"href":"http:\/\/www.movievoters.com\/index.php\/wp-json\/wp\/v2\/posts\/314\/revisions\/330"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.movievoters.com\/index.php\/wp-json\/wp\/v2\/media\/316"}],"wp:attachment":[{"href":"http:\/\/www.movievoters.com\/index.php\/wp-json\/wp\/v2\/media?parent=314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.movievoters.com\/index.php\/wp-json\/wp\/v2\/categories?post=314"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.movievoters.com\/index.php\/wp-json\/wp\/v2\/tags?post=314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}