{"id":499,"date":"2025-01-08T12:38:39","date_gmt":"2025-01-08T13:38:39","guid":{"rendered":"http:\/\/www.movievoters.com\/?p=499"},"modified":"2025-04-16T15:22:32","modified_gmt":"2025-04-16T15:22:32","slug":"wolff-olins-crafts-a-brand-made-of-caribbean-for-sandals-resorts","status":"publish","type":"post","link":"http:\/\/www.movievoters.com\/index.php\/2025\/01\/08\/wolff-olins-crafts-a-brand-made-of-caribbean-for-sandals-resorts\/","title":{"rendered":"Wolff Olins Crafts a Brand \u2018Made of Caribbean\u2019 for Sandals Resorts"},"content":{"rendered":"

Here in New York City, we\u2019re bundled up in sweaters, watching the snow swirl by the skyscrapers \u2014 maybe even daydreaming about a warm island getaway. Sandals Resorts<\/a>\u2018 new global campaign, \u201cMade of Caribbean,\u201d might just be the nudge you need to trade your parka for a pi\u00f1a colada. More than a fresh coat of paint, the new campaign and fresh visuals are a strategic deep dive into the brand\u2019s identity. Sandals embraces its roots with unapologetic authenticity, collaborating with Leo Burnett<\/a> and Wolff Olins<\/a> to position itself as not simply a luxury resort brand but a cultural ambassador for the Caribbean.<\/p>\n

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Storytelling that highlights the region\u2019s vibrancy, traditions, and people anchors the campaign. Adam Stewart, Sandals\u2019 executive chairman, narrates the campaign film, emphasizing the brand\u2019s intimate connection to the islands. The campaign moves beyond generic notions of all-inclusive resorts to focus on experiences that embody the soul of the Caribbean.<\/p>\n

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Wolff Olins brings a new visual identity rooted in what they\u2019ve dubbed \u201cNatural Vibrancy.\u201d The refreshed look and feel integrate local influences with modern design principles, striking a balance between heritage and contemporary appeal. It\u2019s not just about looking tropical\u2014the look feels genuinely connected to the culture and environment of the islands.<\/p>\n

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Travelers today are looking for the authenticity that Sandals and Beaches resorts stand for, so it\u2019s an incredible opportunity to help a family business born in the Caribbean to continue innovating from its legacy and delivering all-inclusive hospitality for the next generation of travellers.\u201d<\/p>\n

Brian Meyers, executive strategy director at Wolff Olins<\/cite><\/p><\/blockquote>\n

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This shift speaks to a broader trend in branding: the move toward authenticity and storytelling. Sandals isn\u2019t just competing on luxury; it\u2019s carving out a distinct narrative space that resonates with travelers seeking meaning in their experiences.<\/p>\n

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By placing the Caribbean front and center\u2014visually, verbally, and experientially\u2014Sandals takes a confident step in defining its brand not as a destination, but as an extension of the region it calls home. This is branding that feels personal, thoughtful, and perfectly timed for today\u2019s travel audience.<\/p>\n

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\u201cMade of Caribbean encompasses the true heart and soul of our organization,\u201d said Adam Stewart. \u201cWe are so deeply grateful to the teams at Leo Burnett and Wolff Olins for beautifully capturing who we are at our core. My father and Sandals Resorts\u2019 founder Gordon \u201cButch\u201d Stewart, built these world class brands through celebrating the place he cherished so deeply. He believed with unwavering certainty that the Caribbean was worthy of deep exploration \u2013 and that its people, the most welcoming in the world, are a constant source of joy. His vision lives on in everything we do and it is with great pride and gratitude, that we declare to the world, we are \u2018Made of Caribbean.\u2019\u201d<\/p>\n

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The post Wolff Olins Crafts a Brand \u2018Made of Caribbean\u2019 for Sandals Resorts<\/a> appeared first on PRINT Magazine<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Here in New York City, we\u2019re bundled up in sweaters, watching the snow swirl by the skyscrapers \u2014 maybe even […]<\/p>\n","protected":false},"author":1,"featured_media":501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-color-design"],"_links":{"self":[{"href":"http:\/\/www.movievoters.com\/index.php\/wp-json\/wp\/v2\/posts\/499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.movievoters.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.movievoters.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.movievoters.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.movievoters.com\/index.php\/wp-json\/wp\/v2\/comments?post=499"}],"version-history":[{"count":3,"href":"http:\/\/www.movievoters.com\/index.php\/wp-json\/wp\/v2\/posts\/499\/revisions"}],"predecessor-version":[{"id":520,"href":"http:\/\/www.movievoters.com\/index.php\/wp-json\/wp\/v2\/posts\/499\/revisions\/520"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.movievoters.com\/index.php\/wp-json\/wp\/v2\/media\/501"}],"wp:attachment":[{"href":"http:\/\/www.movievoters.com\/index.php\/wp-json\/wp\/v2\/media?parent=499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.movievoters.com\/index.php\/wp-json\/wp\/v2\/categories?post=499"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.movievoters.com\/index.php\/wp-json\/wp\/v2\/tags?post=499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}